How to Register For Exam MB-220: Microsoft Dynamics 365 Marketing?

Exam Register Link: https://examregistration.microsoft.com/?locale=en-us&examcode=MB-220&examname=Exam%20MB-220:%20Microsoft%20Dynamics%20365%20for%20Marketing&returnToLearningUrl=https%3A%2F%2Fdocs.microsoft.com%2Flearn%2Fcertifications%2Fexams%2Fmb-220

What Are Characteristics of This Exam?

The Microsoft evaluation MB-220 is 150-minute long if it contains labs and 130 minutes with no lab sessions and mainly consists of 40-60 questions. As a rule, there is no fixed number of items in the actual exam, which has led to no definite passing score. The only thing that one can comprehend about passing rates is that it is mandatory to score at least 70% of total marks to come up with flying colors in this evaluation. As far as language options are concerned, one can sit for such an exam in English only. The standard exam fee is $165 and should be paid towards the exam voucher, which is non-refundable and non-transferable.

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Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Configure Marketing Business Units
• Configure settings for landing pages
• Configure event settings
• Configure Campaign & Materials Approval Workflow
• Verify organization and business management settings
• Configure the privacy banner
• Configure quota limits
• Manage keywords for images for an organization
• Create templates
• Configure Customer Insights synchronization
• Configure data protection tools
• Define default matching strategies

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Create market segments
• Configure dynamic segments using Designer, Flow, or Query
• Combine segments using union, exclude, or intersect logic
• Determine segment type
• Create and manage segments

Create and manage subscription centers and lists

• Create and manage Subscription Center
• Create a subscription list
• Add a subscription list or lists to a form
• Create a segment based on a subscription list
• Determine usage scenarios for subscription lists

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Embed a form on an external website
• Determine which marketing form type to use
• Determine form requirements and limitations
• Create a marketing form using a template
• Create new fields to add to marketing forms
• Enable prefilling for forms

Create and manage marketing pages

• Publish a marketing page
• Create and use dynamic test links
• Preview and validate marketing pages
• Configure Personalized Landing Pages
• Customize a marketing page
• Implement dedicated marketing page blocks
• Add form blocks to marketing pages
• Determine which marketing page type to use
• Create a marketing page using a template

4. Manage leads (10-15%)

Create and manage leads

• Create leads manually or automatically
• Create and manage leads through social content
• Create and manage leads and lead segments through parent contacts/accounts
• Synchronize leads from LinkedIn by using the LinkedIn connector

Create and assess sales readiness

• Create explicit and implicit scoring conditions
• Create compound conditions
• Set up condition models
• Create and manage Lead Scoring Models
• Configure thresholds

5. Create and manage marketing emails (10-15%)

Create email messages

• Send messages through send now
• Integrate marketing pages with marketing emails
• Create A/B Emails
• Add dynamic content to email messages
• Define mandatory fields
• Create an email message

Publish and manage email messages

• Preview and test dynamic messages
• Validate and publish messages
• Edit Go live emails

6. Manage customer journeys (15-20%)

Create customer journeys

• Implement activity and launch workflow options
• Implement flow control for customer journeys
• Implement targets
• Determine template types
• Set up a customer journey
• Implement content types

Publish and manage customer journeys

• Validate and publish a customer journey
• Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

• Manage vendors, logistics, and accommodations
• Create an event team
• Manage Event Forms
• Manage speakers, registration, waitlists, and attendees
• Set up agendas, including internal and external tracks

Create and manage webinars

• Determine webinar types
• Configure webinar options

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Identify survey question types
• Publish surveys for customer journeys
• Implement workflow conditional logic for survey actions
• Preview and test surveys
• Configure response routing
• Determine respondent types

Manage Customer Insights

• Determine report types
• Analyze lead scoring model insights
• Analyze contact insights
• Analyze segment insights
• Analyze email insights
• Analyze customer journey insights
• Analyze redirect URL insights
• Analyze contacts' responses in Excel
• Analyze marketing page insights
• Gather and summarize survey results
• Analyze marketing form insights
• Analyze website insights
• Analyze lead insights

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Learning Path 2

The second learning path is “Work with Core Features in Dynamics 365 Marketing”. It is designed to help the applicants learn how to go about managing the given technical tasks within Dynamics 365 Marketing. These tasks include:

• Forms, pages, and subscription centers
• Emails, segments, and journeys
• Subscription centers and double opt-in
• Website visits redirect URLs as well as social postings
• Assets and content settings

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Microsoft MB-220 Exam Syllabus Topics: