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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) In the field mapper screen, select the "Columns Already Included" check box.
B) In the import configuration, select the "First line contains column names" check box.
C) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
D) You must delete the first row of the file before performing the import. Your file must contain actual data only.

2. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
B) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
C) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
D) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.

3. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

A) The file to be imported should be located on anycloud server.
B) The file to be imported should be located on your hard drive.
C) The file to be imported should be located in the Connect data warehouse in Responsys.
D) The file to be imported should be on the SFTP server dedicated for Responsys.

4. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
B) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
C) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
D) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.

5. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
B) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
C) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

Solutions: