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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
| Topic 2: Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
| Topic 3: Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
| Topic 4: Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Topic 5: Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
- A. Unsampled reports can be recorded as snapshots, and sampled reports cannot.
- B. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
- C. Unsampled reports can be emailed automatically to users, and sampled reports cannot.
- D. Sampled reports can be run on smaller audience sizes than unsampled reports.
Correct Answer: A,B 🗳️
You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
- A. Select the "Disable mobile support" advanced configuration option.
- B. Select "Suppress multiple tagging" advanced configuration option.
- C. Select "Suppress cache busting" advanced configuration option.
- D. Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
- E. Click the "Mobile" configuration template.
Correct Answer: B,D 🗳️
Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
- A. Self-service OnRamp
- B. Corporate classification
- C. Managed classification
- D. Self-classification
Correct Answer: A 🗳️
Which of the following is an example of deterministic matching of identities?
- A. Making an ID match based on IP address
- B. Making an ID match based on operating system
- C. Making an ID match based on an email address used to log into multiple devices
- D. Making an ID match based on browser type
- E. Making an ID match based on device type
Correct Answer: C 🗳️
Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)
- A. bk_addEmailHash
- B. bk_addPhoneHash
- C. bk_addNameHash
- D. bk_addZipHash
- E. bk_addAddressHash
Correct Answer: A,B 🗳️
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