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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A. Export the journey email analytics
B. Define a goal for each journey.
C. Review opens and clicks activity summaries.

Question 2

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

A. Contact Event Entry Source
B. CloudPages Entry Source
C. API Event Entry Source

Question 3

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?

A. Based on Recipient test Data Extension
B. Based on Subscriber Preview List or Data Extension
C. Based on Preview

Question 4

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A. Ensure preferred channel is available in subscriber data.
B. Create one Entry Source for each messaging channel.
C. Send both email and SMS to ensure subscribers get NTO's messages.

Question 5

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

A. Subscriber Preview
B. Test Send
C. Content Detective

Solutions: