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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

A) Content focused on winter sports items for holiday shopping
B) Images of products that the customer has previously purchased
C) Full-width lifestyle imagery featuring attractive people
D) Personalized imagery influenced by subscriber preferences

2. A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers

A) Send Previews
B) Scheduled Sends
C) A/B Tests
D) Triggered Sends
E) Test Sends

3. A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

A) Query Activity
B) Playbooks
C) User-initiated email
D) Automation Studio

4. Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

A) The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
B) The subscriber is automatically unsubscribed from the business unit from which the send originated
C) The subscriber is automatically redirected to the subscription center to unsubscribe from publications
D) The subscriber is automatically unsubscribed from the list from which the send originated

5. Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A) Responsive Design
B) Static Design
C) Desktop-centric Design
D) Mobile-aware Design

Solutions: