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IBM M2040-641 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Customer Engagement and Sales Strategy | - Sales Scenarios and Positioning
|
| Sales Fundamentals for Exceptional Web Experience | - Product and Solution Value Proposition
|
| IBM Exceptional Web Experience Portfolio | - Solution Components and Benefits
|
IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:
Question 1
Which are the two primary types of packaging preferences that customers tend to buy?
A. Integrated Suites & Base Platform plus Add-ons
B. Base Platform & Base Platform plus Add-ons
C. Shrinkwrapped & 3.5" floppy discs
D. Cloud & Software as a Service
Question 2
Which proof points exemplify IBM's portal leadership?
A. Leader in Gartner Magic Quadrant, most customers, most references
B. Most CRM awards, best relationship with Sun, best P/E ratio
C. Lowest price leader, smallest install footprint, largest Linux install base
D. Highest ratio of Wikipedia entries to queries, most bloggers, no negative press
Question 3
According to FastCompany -- who could end up being more important to the business use and monetization of social media than Facebook?
A. Oracle
B. Microsoft
C. IBM
D. NetFlix
Question 4
Which of the following is NOT a good use of the Industry Templates?
A. Looking at how the solution is crafted for ideas on how to integrate products together
B. Demo the templates to your customer to showan example of an Exceptional Web Experience
C. Only showing them to customers who fit exactly in that industry
D. Customizing the templates to implement at your customer site
Question 5
What is a suggested sales tactic to use when a customer requests a specific point solutionfor their environment, like "just need an iPhone app for my website, that's all"?
A. Show them a demo of all the possibilities that an Exceptional Web Experience can offer them.
B. Start lowering the price of your services and software bid.
C. Invite your technical architect to tell them about developing iPhone apps.
D. Refer them to Apple's website.
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: C |






