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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
A. Viewing the Opportunity in Opportunity Reports
B. Manually editing the Opportunity In Marketing Cloud Account Engagement
C. Referencing the Opportunity in automation rules
D. Manually deleting the Opportunity in Marketing Cloud Account Engagement
Question 2
What must be created using the classic email builder in order to send an autoresponder?
A. List email
B. One-to-one email
C. Test email
D. Email template
Question 3
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers
A. The email contains at least one variable tag
B. The email designates a general or specific sender
C. The email contains an unsubscribe link
D. The email contains a text version
E. The email uses dynamic content
Question 4
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
A. True
B. False
Question 5
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
A. The prospect field
B. The prospect field label
C. The field data format
D. The field type
Solutions:
| Question 1 Answer: A,C | Question 2 Answer: D | Question 3 Answer: B,C,D | Question 4 Answer: A | Question 5 Answer: B |
Ada 
Cleveland 
Dean 
Larry 
Hayden 
Wythe 
Broderick 
Hubery 
Elvira 
Laura 
Antonia 
Franklin 
Mavis 
Gene 
Zoe 
Herbert 
Harriet 
Virginia 
Amanda 
Coral 
