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What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
Marketing Cloud Developer Certification Exam formate below
- Language: English
- Length of Examination: 105 minutes
- Passing score: 63%
- Format: Multiple choices, multiple answers
- Number of Questions: 60
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Programmatic Languages | 35% | - Implement development best practices - Programmatic subscriber exclusion and dynamic content - Server-Side JavaScript (SSJS) usage and best practices - AMPscript syntax, functions, and processing |
| Topic 2: Data Management | 22% | - Data impact from operations like Contact Delete - SQL queries and best practices for data extensions - Data extraction methods and send logs - Import activities and file formats |
| Topic 3: Security | 7% | - Security best practices in Marketing Cloud - Data security options and controls |
| Topic 4: Data Modeling | 14% | - Differentiate data extension types and uses - Explain Contact Delete process and impact - Configure account Contact model - Understand contact record relationships across channels |
| Topic 5: API | 22% | - API objects, methods, and routes (REST & SOAP) - Response handling and error management - OAuth authentication and access token usage |
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