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Salesforce PDT-101 Exam Reference
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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The benefit in Obtaining the PDT-101 Exam Certification
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
- After completing the Salesforce Certified Pardot Specialist certification Candidate becomes a solid, well-rounded Salesforce Certified Pardot Specialist.
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Community Cloud Consultant.
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Pardot Forms and Landing Pages | 7% | - Understand form and landing page capabilities - Interpret reporting metrics |
| Topic 2: Engagement Studio | 7% | - Update engagement assets - Define Engagement Program components |
| Topic 3: Social Marketing | 7% | - Analyze social engagement metrics - Use social connectors |
| Topic 4: Security and Access | 3% | - Distinguish Pardot user roles and permissions - Provision and maintain Pardot user access |
| Topic 5: List Management | 7% | - Apply list criteria to scenarios - Create and manage different types of lists |
| Topic 6: Salesforce Integration | 13% | - Explain the Salesforce–Pardot integration - Describe field syncing and object relationships |
| Topic 7: Visitors and Prospects | 8% | - Describe how Pardot tracks visitor and prospect data - Explain how visitors become prospects |
| Topic 8: Administration | 13% | - Configure Pardot overview and settings - Manage connectors and account domains |
| Topic 9: Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Topic 10: Scoring and Grading | 7% | - Describe scoring mechanisms - Interpret grading in lead qualification |
| Topic 11: Lead Management and Automation | 15% | - Apply segmentation and automation rules - Evaluate automation tools like dynamic lists |
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