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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
B) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
C) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
D) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.

2. Which of the following is a well-formed SMART communication objective?

A) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
B) Sixty percent of employees enroll in ethical behavior training by 12 June.
C) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
D) Increase staff awareness of industry code of ethics during this fiscal year.

3. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Collect information about the organization's diversity practices and metrics and share with employees.
B) Source stock photos that would imply strong organizational diversity.
C) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
D) Define what the organization wants to achieve through their diversity, equity, and inclusion program.

4. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) accurate graphics in all our communications.
B) strategic content in all our communications.
C) legal choices in all our communications.
D) procedural instructions in all our communications.

5. Media content analysis is a systematic procedure used for:

A) selecting the best media channel.
B) defining the most popular media.
C) understanding public opinion trends formed under media influence.
D) defining what media are talking about.

Solutions: