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IBM 00M-641 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Business Value and Use Cases | - Enterprise content and personalization use cases - Customer experience and engagement scenarios |
| IBM Exceptional Web Experience Overview | - IBM Digital Experience platform positioning - Key capabilities of IBM Web Experience solutions |
| Sales Positioning and Messaging | - Value proposition for enterprise customers - Competitive differentiation overview |
| Solution Architecture and Components | - Integration with IBM ecosystem products - WebSphere Portal and Digital Experience components |
IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:
Regarding the 4 types of customer buying groups, which has the least influence over making the purchase decision?
- A. A team of IT and Customer-facing groups
- B. Primarily Executive Office
- C. Primarily IT
- D. Primarily Customer-Facing Group
Correct Answer: D 🗳️
The NOW offerings are ________________.
- A. a volume discount offering for IBM's top resellers
- B. a solution-selling tool with a combination of product, templates andservices
- C. for installation of IBM WebSphere Portal Extend only
- D. a fee-based offering to our Partners
Correct Answer: C 🗳️
By utilizing IBM Mobile Portal Accelerator customers can extend their WebSphere Portal experience to which devices?
- A. BlackBerry devices only
- B. iPhone and iPad devices only
- C. Nokia devices only
- D. Virtually any mobile device (over 7000 devices)
Correct Answer: D 🗳️
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What is area of concern surrounding Oracle's portal strategy?
- A. They specialize only in collaboration-type portals
- B. They do not work with PeopleSoft data very effectively
- C. They are not willing to lower pricing to get the deal
- D. They have a large number of portal products in various life-cycle stages
Correct Answer: D 🗳️
If IBM's research and analysis shows that IT has little influence in software purchase decisions, what is the best approach forIBM Business Partner sellers?
- A. Ignore IT and sell directly to the CEO.
- B. Continue to utilize IT as your only contact for the customer.
- C. Keep IT informed but make sure key business stake holders in other roles are involved.
- D. Recommend to the customer that IT be outsourced.
Correct Answer: C 🗳️
