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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Topic 2: Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Define DMP use cases - Data scoping and collection policies |
| Topic 3: Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - First-party data ingestion methods - Server-to-server integration - Mobile SDK integration |
| Topic 4: Reporting & Optimization | 15% | - Site Hits and Inventory reports - Audience profile and discovery reports - Performance analysis and optimization |
| Topic 5: Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question 1
Which of the following are two true statements about ID swapping? (Choose two.)
A. It is necessary in order to ingest data via the Online Ingest method.
B. It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
C. It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
D. It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
E. It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
Question 2
On an average, at what rate does data decay?
A. 20% per week
B. 2% per month
C. 12% per month
D. 2% per year
Question 3
Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?
A. Pixel
B. IFrame
C. Dynamic Synchronous
D. Asynchronous
E. Synchronous
Question 4
Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?
A. Agency ownership of the DMP
B. Client ownership of the DMP
C. Full client control
D. Full agency control
Question 5
Which of the following is an example of deterministic matching of identities?
A. Making an ID match based on IP address
B. Making an ID match based on operating system
C. Making an ID match based on an email address used to log into multiple devices
D. Making an ID match based on browser type
E. Making an ID match based on device type
Solutions:
| Question 1 Answer: C,D | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: C |






