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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Optimize email deliverability - Implement advanced segmentation strategies |
| Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Implement mobile opt-in management - Apply compliance and regulatory requirements - Design mobile customer journeys |
| Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints |
| Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What three reasons explain why an SMS message may fail to reach a mobile device?
- A. The user is currently on a call.
- B. The number used to send the SMS was a landline
- C. The mobile device has a low battery.
- D. The user is out of range of cellular networks
- E. The mobile device is powered off
Correct Answer: B,D,E 🗳️
What Einstein functionality makes predictions for email only?
- A. Einstein Engagement Frequency
- B. Send Time Optimization
- C. Einstein Scoring
- D. Einstein Copy Insights
Correct Answer: A 🗳️
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
- A. Have subscribers opt-in.
- B. No steps are required since it is already configured in your Marketing Cloud account.
- C. First create and setup a business/advertising account with the audience platform
- D. Call the platform hotline to ask for permission to send advertisements.
Correct Answer: C 🗳️
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Listen, Understand , Act
- B. Understand, decide act
Correct Answer: A 🗳️
What is true about Einstein engagement frequency (EEF). Select 3
- A. It uses last ISO days engagement data
- B. The model uses data available only in your account
- C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - D. EEF uses only commercial send data not transactional
Correct Answer: B,C,D 🗳️
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