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IBM P8010-099 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Target | 18% | - Targeting rule configuration - Ad campaign integration - Audience segmentation |
| Topic 2: Tagging, Data Collection, and Categorization | 30% | - Implementation of Coremetrics tags - Category definition and mapping - Data collection methodology - Data validation and quality control |
| Topic 3: LIVEmail | 18% | - Inbox metrics import - Campaign performance analysis - Email tracking and integration |
| Topic 4: Explore / Advanced Analysis | 8% | - Custom metric creation - Filtering and segmentation techniques - Data exploration tools |
| Topic 5: Intelligent Offer | 14% | - Deployment and configuration - Recommendation engine setup - A/B testing and optimization |
| Topic 6: Analytics and Reporting | 12% | - Visitor and session analysis - Standard and custom reports - Conversion and revenue metrics |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
What is a report segment?
- A. A filter that limits the rows in a report to just those matching the specified column and/or metric criteria.
- B. A filter that limits the report to only data associated with visitor sessions that match the criteria.
- C. A saved report view.
- D. A chart type.
Correct Answer: B 🗳️
What are the main functions of the Category Definition File?
- A. Map category names to category IDs and define category hierarchy.
- B. Map category names to category IDs.
- C. Determine which category ID values are accepted or rejected.
- D. Define category hierarchy.
Correct Answer: A 🗳️
Which of the following transaction events (Coremetrics tag types) are NOT currently supported by AdTarget for data syndication?
- A. Conversion Events
- B. Search Events
- C. Page View Events
- D. Registration Events
Correct Answer: D 🗳️
What is the purpose of the review?functionality?What is the purpose of the ?review?functionality?
- A. Ability to preview the UI of product recommendations.
- B. Ability to preview what recommendations were made in the recent past.
- C. Ability to preview how product recommendations are made for a given target product based on current algorithms and business rules.
- D. Ability to preview the product recommendations that will be made in the coming days.
Correct Answer: C 🗳️
Which Analytics reports support multi-level category structures (more than 1 category level)?
- A. Merchandising and Page Categories.
- B. Merchandising Report.
- C. Topline Summary and Clickstream.
- D. None.
Correct Answer: A 🗳️
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