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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

Question 1

Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model.
Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?

A. Every time Bonnie's video is played she'll be charged for the click.
B. Every time Bonnie's video appears (the opening image) she will be charged.
C. Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.
D. Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.

Question 2

Cara wants to include her advertisements on YouTube. You've told her that she can use the
auction-based model using Google AdWords to get her advertisements on YouTube. What other model can Cara use to get her advertisements on YouTube?

A. Performance-driven campaigns with CPC or CPM sales
B. Reservation-based model where placements are purchased directly through YouTube ad sa les
C. CPM sales and video ad sales
D. Placement sales directly through Google Content Network selection

Question 3

Which of the following is one of the reserved media placements available on YouTube?

A. Play rate
B. Display ad builder
C. AdWords Auction
D. Partner Watch Pages

Question 4

Which of the following metrics gives the number of times the ad was clicked divided by the
number of times the ad was shown?

A. Average CPM
B. Average CPC
C. Clicks
D. Click Through Rate (CTR)

Question 5

Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A. It's the cost of conversions that have happened after a user saw Bob's ad online.
B. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
C. It's the number of conversions that have happened from a video ad.
D. It's the conversion rate for ads in the Google Content Network.

Solutions: