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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. John is reviewing his conversion tracking in his performance report in the Report Center. John is interested in how the conversion tracking is calculated in the conversion columns. How is the conversion rate calculated for the Cost/Conversion value?

A) Total cost divided by the number of ad clicks
B) Total ad clicks divided by the total ad costs
C) Total cost divided by the ROI of the sale
D) Total cost minus the ad clicks

2. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A) Placement performance report
B) URL performance report
C) Ad performance report
D) Keyword performance report

3. Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

A) Conversion Tracking
B) Google Analytics
C) Traffic Estimator
D) Keyword Tool

4. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
B) The client's site probably hasn't had any visitors yet
C) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
D) Kenny won't see the statistics on the client's site because he's also using Google AdWords.

5. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Use English only, as it's the most common of the four languages she's targeting.
B) Create four ads - one for each language.
C) Create four campaigns - one for each language.
D) Create four ad groups - one for each language.

Solutions: