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NEW QUESTION 83
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- D. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Answer: A
NEW QUESTION 84
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Marketing Cloud Connect
- B. Einstein Content Selection
- C. Distributed Marketing
- D. Distributed Sending
Answer: D
NEW QUESTION 85
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Create attributes for each child business unit in "Profile Management" to record unsubscribes
- B. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
- C. Select "Subscribers will be unsubscribed from this business unity only" in Settings
- D. Select "Use separate 'Subscription Center' for this business unit" in Settings
Answer: A
NEW QUESTION 86
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Three filter activities -> Three send definitions to the filtered audiences
- B. Three send definitions to the master data extension
- C. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- D. Import activity -> Three send definitions to the master data extension
Answer: A
NEW QUESTION 87
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Locale type containing the country code
- B. A field of Phone type containing the mobile number
- C. A field of Text type containing the country code plus mobile number
- D. A field of Locale type containing the locale code
Answer: B,D
NEW QUESTION 88
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Triggered Send
- B. Data Filter
- C. Automation Studio
- D. Template Based emails
- E. Suppression List
Answer: B,C,D
NEW QUESTION 89
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One business unit.
- B. One parent business unit and a child business unit for each franchise owners
- C. One parent business unit and a child business unit for franchise owners.
- D. A parent business unit for each franchise owner
Answer: C
NEW QUESTION 90
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- B. The data source can be a local file, data filter, or file on any FTP.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. In order to use Map by Header Row, the fields in the DE and file must match exactly.
Answer: C,D
NEW QUESTION 91
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
- B. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
- C. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- D. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- E. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
Answer: B,E
NEW QUESTION 92
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between Orders and order_Details
- B. Create a one-to-one relationship between Order_Details and Products
- C. Create a one-to-one relationship between the contact record and Order_Details
- D. Create a one-to-many relationship between Orders and Order_Details
Answer: B,D
NEW QUESTION 93
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A. Use a query activity to populate the auto-suppression
- B. Use an import activity to import a file from the SFTP
- C. Use the Import Wizard in Automation Studio
- D. Use Einstein Segment Recommendations
Answer: A
NEW QUESTION 94
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- B. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- C. Report activity that generates recent send summary report -> Report delivered directly to FTP
- D. Extract activity of tracking extracts that combines data into required file -> Transfer activity
Answer: D
NEW QUESTION 95
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Reconcile contact data on multiple Contact IDs
- B. Export data from a data extension to any SFTP location
- C. Add a single record to a data extension
- D. Clear the data from a data extension
Answer: A,B
NEW QUESTION 96
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. What will be used as Subscriber Key?
- B. What publication lists will be used?
- C. Will new users have an "Email ID"?
- D. How will Marketing Cloud and the database sync up?
- E. Will the company need a custom preference center?
Answer: A,C,D
NEW QUESTION 97
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will customers be able to sign up for the loyalty program at the store?
- B. Will "Version" values/meanings change, precluding reusable AMPscript?
- C. Is the purpose of these emails for acquisition or retention or transactional?
- D. Will a lookup table is needed for a dynamic From Name?
Answer: C,D
NEW QUESTION 98
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
- A. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp-up is important to establish a positive sender reputation.
- C. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
- D. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: B,D
NEW QUESTION 99
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
- A. Create a new Attribute Group referencing all email address fields in Data Designer.
- B. Add all email address fields into the Contact Configuration screen in the correct order
- C. Create a new Import to populate subscriber email addresses into All Subscribers.
- D. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
Answer: B
NEW QUESTION 100
The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?
- A. Managing Unsubscribes for the Corporate Apparel Division only
- B. Brand guidelines for Corporate Apparel is different from NTO
- C. Using different From Name and Email Address settings
- D. Sending from a separate IP Address and Domain
Answer: A
NEW QUESTION 101
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- D. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
Answer: A
NEW QUESTION 102
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Data Capture
- C. Test Response
- D. Info Capture
Answer: A,C
NEW QUESTION 103
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